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Business

Ginebra San Miguel taps ASPAC as creative partner

Philstar.com
December 8, 2015 | 10:02pm
MANILA, Philippines -- Ginebra San Miguel, Inc. (GSMI) has recently partnered with creative agency ASPAC Creative Communications for its end-to-end creative duties.
 
ASPAC will oversee brand communication strategies, content creation and execution, and public relations across all GSMI products such as Ginebra San Miguel, Ginebra Premium Gin, GSM Blue, Primera Light Brandy and Vino Kulafu, among others.
 
Before consolidating its agency partnerships through a formal review in August, GSMI worked with several agencies like Lowe Philippines for Ginebra San Miguel and GSM Blue, and AMP for Primera Brandy.
 
ASPAC was founded in 1975 and recognized as the Independent Agency of the Year in 2010 and 2013 by the Association of Accredited Advertising Agencies of the Philippines. 
 
READ MORE:
 

ASSOCIATION OF ACCREDITED ADVERTISING AGENCIES OF THE PHILIPPINES

CREATIVE COMMUNICATIONS

DIV

GINEBRA PREMIUM GIN

GINEBRA SAN MIGUEL

INDEPENDENT AGENCY OF THE YEAR

LOWE PHILIPPINES

PRIMERA BRANDY

PRIMERA LIGHT BRANDY AND VINO KULAFU

SAN MIGUEL

WORLD BALANCE
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