MANILA, Philippines - The Bank of the Philippine Islands introduced yesterday its “Make the Best Happen” campaign with focus on clients’ life aspirations.
“BPI empowers Filipinos to make the best of their life happen through its innovative and accessible financial solutions. We’re here to make anything they’d love to happen, happen, whether it’s for leisure, education, or broadening one’s horizons,” BPI president Cezar P. Consing said.
He explained the bank would help clients make financial decisions based on the goals they want to achieve and not solely on the returns on their investments.
“We strive to know and understand the individual circumstances and financial needs of our clients, then offer financial advice. Only then do we propose certain solutions that are suitable and customized for each and every client,” Consing said.
Consing said the campaign would help clients identify their goals first, then create a priority list based on these. Clients, afterward, would be assisted on computing their own financial assessments including their net worth, cash flow requirements, and emergency funds.
The bank would create a “game plan” based on the client’s budgets, goals, risk profile, and investment options.
“We put a premium on understanding our clients and their needs, whether it’s to travel, or to start a business, or fund their children’s education,” Tricia Quiambao, head of BPI’s strategic brand management, said.
“As people become more and more aware of the world around them and the many possibilities and opportunities it offers, BPI would like to enable them to accomplish those goals and aspirations better, faster and more efficiently,” she continued.
The bank has created a microsite, www.makethebesthappen.ph, dedicated to its new campaign to address the top goals surveyed from its clients: travel, health, parenting, shopping, future, and dining.
The site would contain relevant information under the different areas of interest and would be regularly updated to cater to the needs of the bank’s clients.