Why businesses need to go digital

MANILA, Philippines – In this so-called Wi-Fi age when a lot of companies are innovatively changing the way they do business, is it really important for new and small enterprises to go digital?

It seems that every business today has their own website or Facebook page, widely uses technologies, accomplishes almost all transactions on smart devices, and makes their offices almost paperless.

"The marketplace of the future is online," first vice president and Head of PLDT Smart SME Nation Kat Luna-Abelarde said.

"In fact, setting up a digital shop first before transitioning into a brick-and-mortar business seems to be the trend among the new generation of entrepreneurs. By harnessing technological innovations, SMEs (small and medium enterprises) can do and achieve more, and better connect with a new breed of customers."

What largely makes this possible is the accessibility of various services and advanced digital business solutions that are cost-efficient and effective. It then looks like digital is the way to go for today’s entrepreneurs.

If you are running a business and are not sure about your direction in the digital landscape, here are some thought-provoking statistics that can give you some meaningful insights:

While digitizing your business is necessary in today’s competition, the move can be challenging. You can, however, begin by acting on the insights you have just gained and equipping yourself with effective digital tools.

You can get digital business solutions from PLDT Smart SME Nation. Their technologies for broadband, cloud services and mobility solutions, among others, empower big and small businesses to thrive in the digital age. With such solutions, your operations can be more efficient, more cost-effective and more profitable.

"As an enterprise technology services provider, our role is to provide today's businesses with digital tools and solutions necessary to thrive online and reach out to markets they wouldn't otherwise be able to reach offline," Abelarde said. "Technology can help level the playing field for entrepreneurs and we want to empower them to embrace it as part of their long-term strategy for sustainable success."

Learn and ask about PLDT Smart SME Nation’s solutions at www.pldtsme-nation.com.ph.

PLDT Smart SME Nation is applauding today’s entrepreneurs who are thriving in their respective industries as they embrace technology in running their businesses. Watch out for the upcoming Bozz Awards on October 28, 2015 where select business owners will be awarded with various recognitions for their entrepreneurial and digital excellence.

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5 digital tools SMEs today should be using