Ford on track to record sales

MANILA, Philippines - Ford Philippines is on its way to shattering full-year sales record again this year after selling 16,681 units in the first nine months of the year, the company said.

The local unit of Ford posted record sales last year when it sold 20,341 units across different models.

In the first three quarters of 2015, Ford Philippines said sales already zoomed 15 percent year-on-year, which puts the company on course for an all-time high in full-year sales performance.

“This is truly an exciting time for Ford in the Philippines. The launch of the all-new Everest marked another milestone, and has helped drive phenomenal growth for the month. Our progress is being driven by a successful product-led transformation combined with a continued focus on delivering the very best customer experience,” said Ford Philippines managing director Kay Hart.

September sales in itself was an all-time record monthly performance as it grew 52 percent year-on-year to 3,065 units.

The banner month also capped off the company’s best-ever quarterly performance in the Philippines, with July to September sales rising 10 percent from a year ago to 6,254 units.

The company attributed its strong sales to the continued demand across the Ford line up, including the recently launched all-new Everest and new Ranger, EcoSport and Fiesta.

Ford Everest posted an all-time record monthly total for any Ford nameplate in the Philippines with retail sales reaching 1,341 units.

“Initial customer response to the all-new Everest has been extraordinary, and we expect continuing strong demand for this fantastic new vehicle to help drive our overall sales through the rest of the year,” Hart said.