Jollibee makes it to Forbes Asia’s Fab 50

MANILA, Philippines - Jollibee Foods Corporation (JFC), the country’s largest food service company, was recently named as one of Forbes’ Asia Fabulous 50 Companies, which is an annual listing of the most outstanding companies in the Asia-Pacific region. Only two companies from the Philippines made it ito this year’s list.

 JFC, with its $4.5 billion market value and with annual sales of $2 billion as per Forbes Asia, cemented its position for the second time now, amid a number of Chinese, Indian, and other Asian companies.

Forbes Asia compiled the Fab 50 companies from a pool of 1,116 publicly listed Asian companies, with annual sales or market capitalization of $3-billion. The companies are then evaluated on various performance measures, such as revenue, profits, return on capital, and overall outlook, among others.

 “Jollibee Foods is once again honored to be part of this list as this recognizes the tremendous effort and work made by our employees, franchisees, and partners to be able to achieve our vision of becoming one of the best restaurant companies in the world. We attribute this growth and success to our great-tasting food, our expanding store network, our strong commitment to customer satisfaction and providing the best value to our customers,” said JFC President and CEO Ernesto Tanmantiong.

Since its humble beginnings as an ice cream shop back in 1975, JFC has grown its presence exponentially in the region, boasting several popular food service restaurants with more than 2,300 branches locally and more than 600 in various countries abroad. Its brands are Jollibee, Greenwich, Chowking, Red Ribbon, Mang Inasal, Burger King Philippines, Yonghe King, Hong Zhuang Yuan and San Pin Wang. Just recently, Jollibee opened its 1000th store at The Dubai Mall in the United Arab Emirates.

The inclusion of Jollibee Foods Corporation in the list is a mark of the growth the company has experienced by providing customers with the best, in line with its goal of “Spreading the joy of eating to everyone.”