Concepcion-Midea partnership working well

MANILA, Philippines -Competition is intense in the multi-billion appliance industry in the Philippines with the various players pulling out all stops to ensure they get the lion’s share of the market.

Concepcion Midea Inc. (CMI), established last year through the partnership of Midea and Concepcion Industrial Corp., proved that the best of both worlds–Filipino market knowledge and Global manufacturing expertise and scale – can work together  to provide the Filipino consumers  home appliances that are beautifully designed, reliable and cost effective.  

“We are proud of what we have achieved in 2014, ”says Phillip Trapaga, general manager of CMI, 

“We are grateful to our shareholders and our trade partners for supporting our efforts to bring our products closer to our consumers.  We are very happy to see the response from our consumers and will work tirelessly to increase our distribution and product offers to further satisfy the needs of the Filipino households.”

“One product we are very proud of, is our fully automatic one-touch washing machine that comes with the “water magic cube” function. It highlights multidimensional water movement to mimic traditional hand washing while removing the hardships.  Its smart sensors automatically loads only the right amount of water depending on the wash load, making washing simple and cost-efficient. It’s so cost efficient we call our washing “Piso Wash.”

Another product is Midea’s all-new microwave oven, which lets people cook basic meals for as low as P1 in electricity cost.  It saves on electrical consumption, as it is twice as fast as a regular stove; the speed by which it cooks food consumes less power and thus incurs less electric bills.   It can whip up a meal in as fast as 90 seconds without compromising its nutritional value.