Samsung names new president and managing director

MANILA, Philippines - To strengthen its lead in the business of innovation in the Philippines, Samsung Electronics Philippines Corp. (SEPCO) is pleased to announce the appointment of Harry Lee as its new president and managing director.

In his new role, Lee will leverage his experience in operational excellence and business management to continue to build SEPCO’s success in the Philippines, one of the most dynamic markets for smart phones and electronics in Southeast Asia.

“The Philippines is a fast-growing market with social-media and technically savvy people who will definitely appreciate Samsung’s wide range of products, whether for work or for entertainment. I am eager to find more ways for Samsung to grow with the Philippine market and better serve their needs,” said Lee.

Prior to this, Lee was president of Samsung Asia Pte Ltd and was responsible for Samsung Electronics’ businesses in Singapore.  He was also once the regional product director for mobile phone covering Southeast Asia, Oceania and Taiwan.

Lee’s first assignment in Samsung was to lead the corporate digital marketing team at the global marketing operations in strategizing mobile phone and TV business plans for global focus countries. He then moved to the mobile Division to manage the sales and marketing operations for Southeast Asia.

Lee started his career in the United States where he worked as a Management Consultant with a top business consulting company. He has also worked extensively in Southeast Asia during the span of his career.