MANILA, Philippines - At the 40th Winter Fancy Food Show slated at the Moscone Convention Center in San Francisco, USA, on Jan. 11-13, the healthy and natural coconut and its various applications and food by-products will be the focus of Philippine promotion products that speak of well-being and quality lifestyle, a positioning that will surely delight the US consumers due to its many health benefits. “We are very happy with the wide acceptance and appreciation of the Philippines’ specialty food products by the buyers and visitors of the last edition of Winter Fancy Food Show. This 2015, we will make Food Philippines more exciting, highlighting the distinct flavor and texture of the Philippine coconut,” said Rosvi Gaetos, executive director of the Center for International Trade Expositions and Missions (CITEM), adding that the Philippine participation is an effort to promote the “tree of life” and its healthy and natural by-products. Organized by CITEM, in partnership with the Philippine Trade and Investment Center (PTIC) in Los Angeles, the Philippine participation in the Winter Fancy Food Show is one of DTI’s major efforts to intensify the promotion of Philippine specialty food products in overseas trade shows. In this edition, the 16-member core group of participants will bring healthy, natural, organic, and heritage foods such as products derived from coconut, mango, banana, pineapple, and other tropical fruits, herbal teas, nuts, sauces and condiments, cocoa and coffee, delicacies, and confectioneries, to be showcased at the South Hall, Booth No. 3029.