Japanese printing veteran breaks into Phl market

MANILA, Philippines - A Japanese company is breaking into the Philippine printing business with a plan to invest up to P100 million with its Filipino partners.

The new business, called Mr. Printer, is a joint venture between Japanese and Filipino companies. The Japanese companies are represented by Hideo Hashimoto and Eiichiro Nonomiya while the Filipino company is represented by Dennis Ng.

The Japanese partners are veterans in the business and have been in the printing industry in Japan for almost three decades.

Mr. Printer is aiming to open 50 shops nationwide over the next two years with the aim of serving the local small and medium enterprises (SME) sector which comprises about 90 percent of Philippine companies.

According to Mr. Printer’s VP for operation Jose Mari De Jesus, the company accepts and services small quantity orders but provides high and good quality printing. He added that they offer packages that are competitively priced with uncompromised quality.

“This will substantiate our fast growing number of SMEs and make it affordable for them to have good company presentations through high quality business cards, letterheads, and envelopes as well as leaflets and other marketing collaterals,” Mr. Nonomiya said.

“We do not want the high cost of marketing materials to hinder the growth of start up companies. We will give them a level playing field as far as printing is concerned. They should be able to have good quality materials that will suit their budget and impress clients,” says Hashimoto.

Aside from its planned 50 shops nationwide, Mr. Printer will also introduce online ordering within the year to make its products and services even more accessible to SMEs.