Ericsson appoints 3 new region heads

MANILA, Philippines - Ericsson has appointed new heads for its three regions to further strengthen its market position and accelerate transformation and growth across the globe.

Appointed were Rafiah Ibrahim for the Middle East; Sam Saba for Southeast Asia and Oceania; and Charlotta Sund, Northern Europe and Central Asia. Aside from their roles as heads of the three regions, they will also become members of Ericsson’s Global Leadership Team.

Hans Vestberg, Ericsson president and CEO, said, the company’s new heads bring different market relevance and experience to their teams and their respective regions.

“But above all, they have shown that they are leaders with strong commercial drive and have relevant knowledge of the respective markets. Their appointments also strengthen the diversity in Ericsson’s leadership team and I am happy that two women (Ibrahim and Sund) will now lead regions,” Vestberg said.

Ibrahim, currently head of Ericsson marketing broadcast services, has over 30 years experience in telecommunications industry. She was country manager of Banladesh, head of global customer units, and chief of former market unit North Africa.

Saba, currently head of Customer Unit Indonesia, has held a variety of senior sales and operations roles in Southeast Asia and the Middle East, including leading Ericsson business with Telstra, and operations in Australia, new Zealand Fiji.