MANILA, Philippines - The Philippine Association of National Advertisers (PANA) has recognized the corporate integrity campaign of Shell companies in the Philippines (SciP), dubbed ‘I-Commit. Think, Act, Work with Integrity’ as an outstanding internal communications program in the 1st PANAta Marketing Effectiveness Awards held recently in Makati City. The energy and gas technology company is one of only six brands that received the maiden PANAta Marketing Effectiveness Awards, which aims to recognize effective communication materials as measured through improved business results, key brand metrics, increased employee satisfaction and well-being, improved business partner relationship, among others. ‘We are delighted to be recognized by PANA as this award not only affirms our effective communications program but also our strong business ethics as a whole,’ said Pilipinas Shell vice president for communications Bobby Kanapi. ‘This award is exceptional because we are celebrating our centenary in helping build a nation. Integrity is key in all our operations and I laud my colleagues in their commitment to uphold personal and business integrity at all times.’ Photo shows the corporate communications team of Pilipinas Shell, led by country media head and internal communications manager Ronaldo Jabal (fourth from right), receives an award from the Philippine Association of National Advertisers (PANA) together with (from left): Ina Bautista, Josa Salazar, Jun Jay Jimenez, Jocelyn Diga, Janice Manzon, Mizzi Alihan, and Pierre Borra.