TV ratings remain a toss-up between ABS-CBN, GMA

MANILA, Philippines - ABS-CBN Corp. and GMA Network Inc. claimed ratings leadership anew for the month of June as both listed companies introduced new programs.

ABS-CBN said it maintained its leadership in nationwide TV viewing across urban and rural homes in June with an average audience share of 45 percent compared to GMA’s 32 percent.

Data from Kantar Media also showed that more Filipino households nationwide tuned in to ABS-CBN’s shows across all programming blocks.

Lopez-owned ABS-CBN booked an average audience share of 39 percent in the morning block from 6 am to 12 noon compared to GMA’s 34 percent and 40 percent in the afternoon block from 12 noon to 3 p.m. compared to GMA’s 32 percent.

In the late afternoon block from 3 p.m. to 6 p.m., ABS-CBN has a wider lead of 42 percent versus the 33 percent of GMA.

ABS-CBN dominated the primetime block from 6 p.m. to 12 midnight with an audience share of 51 percent compared to GMA’s 30 percent.  The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively,

The Kapamilya network’s Primetime Bida consist of high caliber lineup of teleseryes including “The Legal Wife” which concluded last June 13 with a record high national TV rating of 36.2 percent. “Dyesebel” and “Ikaw Lamang” alternately take the top one and two spots in the most watched programs list during weekdays.

“The Voice Kids” reached its all-time high national TV rating of 37.6 percent last June 8. The Twitter-trending singing reality show again topped the list of the 15 most watched programs in June and hit an average national TV rating of 35.6 percent.

On the other hand, GMA said it sealed the month of June on a positive note as it held on to its lead in Urban Luzon with a share of 77 percent and Mega Manila with an audience share of 60 percent.

Based on the Nielsen TV Audience Measurement, GMA rules Urban Luzon with a 34.5 percent total day household audience share compared to 32.7 percent of ABS-CBN.

GMA similarly maintained its lead in total day ratings in Mega Manila with a 35.9 percent household audience share, up 5.9 points from ABS-CBN’s 30 percent and up 23.2 points from TV5’s 12.7 percent.

GMA pointed out that it bested ABS-CBN across all time blocks in Mega Manila. Its most watched programs (including specials) in both Urban Luzon and Mega Manila include Magpakailanman, Kapuso Mo, Jessica Soho, 24 Oras, My Love from the Star, Celebrity Bluff and Niño.

Likewise making it to both lists are newly launched programs My Destiny, Marian, Ang Dalawang Mrs. Real and Ismol Family.

Businessman Ramon S. Ang recently bought a 30 percent interest in GMA after reaching an agreement with majority shareholders of the company owned by the Gozon, Duavit and Jimenez families.