Brand dev’t gurus to share expertise at FAPHL confab

MANILA, Philippines - Recognizing the importance of brand development and management in securing a firm foothold in the global business arena, the Philippine Franchise Association (PFA) has put together a highly competent panel of experts to expound on the topic â€œConquering The Global Market With Your   Brand” in this year’s Franchise Asia Philippines Conference 2014 slated on July 16 and 17 at the SMX Convention Center.

Comprising the high-caliber panel of experts are Tony Harris, chief executive of international creative agency BBDO Guerrero; Judd Williams, director for Middle East and Asia of Costa Coffee; Ichiro Fujita, founder and chief executive of I. Fujita International, Inc. (IFI); and Gino Borromeo, VP/chief planning officer of McCann Worldgroup Philippines.

They will engage the conference participants during the Day 1 Plenary Session of the international conference of Franchise Asia Philippines 2014.

“With the imminent ASEAN economic integration and the growing number of Philippine franchise concepts that are looking forward to expand overseas, we are sure to have a very productive plenary discussion with these brand development experts. Conference attendees will find the exchange of views with and among these experts very compelling,” PFA president Franklin Go said. 

Harris manages BBDO Guerrero’s relationship portfolio across the range of communication disciplines, both traditional and digital. Pepsi Cola, SM, Johnson & Johnson, FedEx and the “It’s More Fun in the Philippines” campaign of the Department of Tourism are some of the company’s diverse clients.

Williams has overseen more than 400 new store openings and their brands’ entry into many new markets in Europe, Middle East & South East Asia.  A key focus currently is the expansion of Costa Coffee’s presence in South East Asia, a region it entered only last year.

 Fujita, meanwhile, takes pride in his 25 years of experience as an international franchise business consultant. Considered as a premier consultant for the US–Japan franchise businesses, Fujita has handled over a hundred US franchise companies in expanding businesses to the Japanese market as well as other Asian countries. 

For inquiries, call the PFA secretariat at (632) 687-0365 to 67 or (63917) 832-0732, or e-mail [email protected] (general inquiries); [email protected] (CFE), [email protected]

 (conference) or [email protected] (expo).