Tune Hotels expands to 10 branches in Phl, eyes 6 more

MANILA, Philippines - Malaysia-based Tune Hotels is planning to expand in the Philippines this year by establishing more branches amid tourism growth in the country.

“By the end of 2014, we will have a total of 1,720 rooms with ten hotels in the Philippines, cementing our position as the largest internationally owned and operated hotel brand in the country,” Red Planet Hotels country head Sahlee Zaldivia said. Red Planet Hotels has a 17-percent stake in Tune Hotels.

Red Planet Hotels founder and Senior Vice President for Acquisition Ken Kerr said the company has an estimated investment of $120 million for the ten hotels in the Philippines. Six more hotels worth up to $72 million are expected to be built in the next three years.

Tune Hotels is expected to open in November this year its tenth hotel in Makati City with 189 rooms. The hotel chain has branches in Cebu, Angeles City, Cagayan de Oro, Davao, Ermita, Makati, Ortigas, Quezon City and Parañaque City.

The company said it plans to take advantage of the Philippine tourism sector, which the Department of Tourism expecting tourist arrivals to jump by 24 percent this year.