Soon in US: Pinoy invention 'Beer Below Zero'

MANILA, Philippines — Americans will soon get a taste of beer cooled to perfection by a revolutionary technology invented by Filipinos.

Beer Below Zero is set to extend its products and services to the United States this month after successfully expanding to the the Asia-Pacific market in 2010.

The 100-percent Filipino company is the brains behind the revolutionary technology that enhances the taste of beer by serving it at the perfect temperature. It invented the specialized freezer that cools beers right above the freezing point (-8 degrees Celsius) which is said to be the ideal state that enhances the crispiness of the beer’s taste.

"We are excited to be bringing our one-hundred percent Filipino invention to the West. Our company wants nothing more than to establish the Philippines as the country that serves the coldest beers. Though we are committed to increasing our company’s global presence, we aim to maintain the brand's identity as distinctly Filipino," said Luigi Nuñez, Beer Below Zero president and chief executive officer.

"The Philippines is known all around the world for many reasons—world-class beaches, exotic cuisine, friendly locals. One of the objectives of Beer Below Zero is to add to that list by making the Philippines the top source and destination for revolutionary refrigeration technology for extremely cold beers," added Nuñez.

Beer Below Zero was founded in 2008 and has since created a demand for beer refrigeration technology. Aside from producing freezers for commercial establishments, the company has also produced small beer freezers for personal-use as well as a mobile application that records users’ daily beer consumption.

The freezers and technology are both patented in the Philippines, two patents for design and two for utility models.

Beer Below Zero currently has more than 600 outlets in the Philippines and over 200 in international markets including Guam, Hawaii, Thailand, Singapore, Hong Kong, Vietnam and Chile.

After North American, the company also plans to expand in South America and in other countries in the Asia-Pacific.