Dell eyes top 2 spot in Phl PC market

MANILA, Philippines - US technology giant Dell is aiming to be among the top players in the Philippine market for personal computers (PCs) and tablets, a top company executive said.

“We want to be within the top two players in the Philippine market within a reasonable period of time,” Harjeet Singh Rekhi, Dell’s general manager for end-user computing in South Asia, said in a press conference.

He said the company sees huge opportunity in the country where demand for PCs and tablets is growing.

Rekhi noted that Filipinos buy 1.8 to 1.9 million PCs in a year.

“We expect that to double this year,” he said.

He also said the country is the second largest market for tablets in the Southeast Asian region.

“We want to leverage that growth,” he pointed out.

The company currently accounts for a 28 percent share of the local desktop market.

Aside from PCs and tablets, demand for enterprise solutions is likewise seen to rise.

To take advantage of growing demand, Dell Philippines country manager Christopher Papa said the company will continue to work to make technology more affordable and relevant to all consumers.

“Dell is coming up with new product offerings to address different customer needs,” he said.

Saleh Munshi, Dell’s managing director for Indonesia and South Asia developing markets, said company’s ongoing solutions tour is intended to showcase the company’s products and solutions which will allow consumers to thrive given information technology (IT) trends and challenges.

“Transform, Connect, Inform and Protect (TCIP), these are the four areas where all our intellectual property are focused on,” he said.

Papa said through the four key themes of TCIP, Dell hopes to help customers improve their IT agility through transformation in the data center; increase in productivity by enabling the workforce to connect securely to corporate data anywhere and anytime; gain control of the data deluge and use the information to gain competitive advantage; and protect the organization from external and internal IT security threats.

“These themes will become even more relevant in 2014 as we encounter further impact from cloud computing, BYOD (bring your own device), social media, big data analytics and security,”  he stressed.