MANILA, Philippines - Coming off its 25-year anniversary, Tapa King has set out on an aggressive marketing thrust. The company has laid down the groundwork by setting up its own production plant and commissary located at the Laguna Techno Park.
With the growing trend towards health concern, the company also sources its meat produce from small-scale farmers who practice organic farming methods just to make sure there are no chemicals ingrained in their supplies. This not only encourages healthy farming but also provides employment to the minority, another positive business practice by Tapa King.
Alongside a new store look and new product offerings, the company sees the opportunity to increase market share and strengthen consumer loyalty.
As an integral part of its marketing drive, the company has set in motion the initial phase of its business-network expansion program. Tapa King has just opened a store in Iba, Zambales and will soon open its doors in Farmers Market, Cubao and San Fernando, La Union.
With a store already in operations in Singapore, the company recently inked franchisee agreements for stores in Queens NYC, Rome, Italy and in Dubai. The Dubai franchise is handled by LMZ Cuisines. LMZ Cuisines is part of the Landmark Zenath Group, a leading business house of UAE, based in Dubai, with interests in real estate, hospitality, restaurants, engineering & construction, trading and media throughout the Middle East and India. The company will soon open a corporate store in Las Vegas, Nevada.
Tapa King continues to be one of the industry’s fastest rising brands. With it’s rapid expansion both in the domestic and international markets, Tapa King a 100 percent home-grown home-style food chain recognized for its high quality food and service, is surely a worthy investment at its current affordable franchise package.