PR in a challenging year

MANILA, Philippines - A forum on “How to carry out a PR & communications program in a challenging year”  will be held on Feb. 27 & 28, at Crowne Plaza Hotel, Ortigas Center, Quezon  City. For more information call 475-9996, 631-9801 & 746-1468.   E-mail: [email protected]. Ber Pacheco, president of CommBiz Inc.  said crisis may come in many forms  and the manner in which it is handled is critical to the situation, as well as to the organization. Top corporate & government executives today realize the imperatives of an efficient and prompt PR/communication function if the company interest will be successfully implemented. The forum will show participants how to undertake a PR function that measures up to the highest professional standard; how to deal with media professionally, and how to cope and manage crises situations efficiently. Speakers invited to share their talents on the topics  are: Janette, Toral, president, Digital Filipino Inc.; Owen Cammayo, external relations head, IBM Philippines, Inc.; Butch Raquel, president, BSR Public Relations Co. Inc.; Amylyn de Quiros, president, Full Circle Communications Inc.;  Jake Maderazo, broadcast journalist, Radyo Inquirer; and Ritzi Ronquillo, president, International Association of Business Communicators – Philippines.