Teradata targets 2-digit revenue growth in Phl

MANILA, Philippines - Data analytics firm Teradata aims to achieve double-digit growth in revenues in the Philippines as it expands its customer base, particularly in the banking and retail sectors, a company official said.

Teradata Philippines country manager Ella Mae Ortega said in a briefing the company sees the Philippines as an important market and intends to grow its revenues in the country by increasing the number of its customers. “We have customers here but we want to expand our customer base with particular focus on banking and retail,” she said.

The company wants to get banks and retailers as clients as the two are post the highest growth rates in the country.

“These are also customers that need data analytics in their business or even do predictive analysis.

These are customers that have big requirement on data warehousing and analytics,” Ortega said.

She said more and more companies are becoming interested in understanding their customers as many of them express opinion products and services on social networking sites.
At the same time, many companies want to reach their customers through social media to launch products and services.
Ortega said Teradata wants to help companies here understand and reach their customers better through data driven marketing
solutions.

“With the emergence of big data as the new business imperative and a growing appreciation in the market on how business analytics can hone a company’s competitive edge, my charter is to drive growth in Teradata Philippines by expanding into new sectors while continuing to help our existing and new customers uncover valuable insights from vast volumes of data,” Ortega said.

Teradata,  which was established in 1979 in California is a global leader in analytic data platforms, marketing and analytic applications as well as consulting services to help companies become more competitive by increasing the value of their data and customer relationships.

The company has more than 10,000 employees and more than 2,460 customers globally.

Among its customers in the Philippines are flag carrier Philippine Airlines and telecommunication firms Globe Telecom and Smart Communications.