Citi tops Asia FX poll

MANILA, Philippines - Citi has been voted the best foreign exchange (FX) service provider by corporates in Asia in a recent industry poll by Asiamoney magazine, retaining its top spot from last year. In the Philippines, Citi picked up its 5th consecutive win as Best for Overall FX Services, and received top honors as Best for FX Products and Services, and Best for FX Research and Market Coverage.

In announcing the results, the magazine noted Citi’s focus on key regional corporate clients, including emerging market champions in Asia, its global network and the importance of investing in FX technology and e-commerce.

“We are pleased to once again retain our ranking as the top FX provider to corporates in the region,” said Nadir Mahmud, Head of Markets for Citi in Asia Pacific. “We have made it a point in the last year to focus our efforts on serving key clients by increasing the traction and intensity of our relationship with them and this strategy has paid off.”

Citi Philippines CEO Batara Sianturi confirmed their client-centric strategy in this arena has been key to the bank’s success in the country. “Citi’s capability to leverage our global platform enables us to provide products and services that meet the evolving needs of our clients,” said Sianturi.

The poll surveyed 3,504 senior treasury, financial and management officials based in Asia, representing 3,044 different institutions.

According to Arcus Fernando, ASEAN Head for Citi Markets and concurrently Citi Philippines Treasurer, “What makes our win truly remarkable is the fact that Citi Philippines secured 100 percent of our target votes – clearly a testament to the strength of our relationships with our clients.”