Forum on marketing breakthrough

MANILA, Philippines - A forum on “Developing A Breakthrough Marketing Strategy For Your Brand’s Success” will be held on Nov. 14 and 15 at Crowne Plaza Hotel, Ortigas Center, Quezon City. For more information call 475-9996, 631-9801 and 746-1468. E-mail: [email protected]. Ber Pacheco, president of CommBiz, Inc., said this is a rare opportunity to listen and gain ideas from industry presidents talk on breakthrough issues. Thru this forum participants will get new insights in the exciting field of marketing and win over their competitors. Topics to be discussed in the forum are: Strategic Market Management: A Paradigm Shift From Strategic Planning; The Making of A Brand Leader; Branding and Brand Equity: It’s Time To Implement the Plan; Research Precedes Marketing Strategy: Methodologies To Use; A Model Marketing Strategy Framework for Philippine Business. Speakers invited to share their talents on the topics are: Dr. Nards Garcia, CEO, GlobEra & professiorial lecturer, FEU-Makati, past president, Philippine Marketing Association (PMA) and past Agora Awardee for Marketing Education; Inez Reyes, chief executive officer, Reyes Barbecue, former VP-marketing of Jollibee and Ginebra San Miguel, past president, Marketing and Opinion Research Society of the Philippines Dr. Aniceto Fontanilla, president, The Asia-Pacific Center for Research, Inc., past president, Philippine Marketing Association; and Blen Fernando, vice president-marketing, Alaska Milk, Inc., president, Philippine Association of National Advertisers.