MANILA, Philippines - Lazada, the leading online shopping mall in Indonesia, Malaysia, the Philippines, Thailand and Vietnam, announces the launch of its brand-new fashion marketplace in Lazada ID, Lazada MY, Lazada PH, Lazada TH and Lazada VN. Lazada, which initially offered categories ranging from consumer electronics to household goods, toys and sports equipment, now adds to their extensive category range more than 20,000 fashion accessories like watches, bags and shoes with apparel to follow soon. The fashion assortment consists of more than 700 local and international brands including Nike, Adidas, Crocs, RayBan, Timberland, Hush Puppies, Pepe Jeans, Casio, Aigner, Marc Jacobs and Mango. Lazada also supports local designers and upcoming brands by offering the unique opportunity to create their own online shop-in-shop. Through this marketplace model, brands can leverage on Lazada’s popularity and operational expertise, as well as reach customers beyond the traditional offline infrastructure. “We are very proud to announce the launch of our new fashion marketplace today. This marks a huge step forward on our way to become Southeast Asia’s shopping destination with the broadest assortment available on one platform. We saw a growing demand for fashion items and responded to this need right away. This is a logical step that follows our customer-centric approach. We want to serve our customer’s needs in all areas of their lives,†says Maximilian Bittner, CEO of the LAZADA group.