Eton trailblazes with innovative projects; strengthens leasing business

MANILA, Philippines - In the field of property development, only a few developers are able to stand out. One such developer is Eton Properties Philippines, Inc. (EPPI), the real estate brand of the Lucio Tan Group of Companies.

The Eton name bears an enviable track record of proven leadership and excellence in property development. Eton Properties-China’s premier developments include Eton Hotel Shanghai, Eton Place Xiamen, Eton Place Dalian, The Bank Center Xiamen, Eton Place Shenyang and Eton Legend Xiamen, while Eton Properties-Hong Kong’s projects include Eton Tower, Dragon Center, Radio City, Queen’s Garden, and Banoo Villa, among others.

“Eton is currently working on strengthening its leasing business. In line with its goal of becoming one of the top 5 property developers in the country, the company is diversifying its revenue stream by building its recurring income for long term growth,” EPPI Chief Operating Officer Danilo Antonio said.

New real estate concepts will be introduced. More commercial centers, malls, BPO offices and hotels are set to expand Eton Properties’ array of projects. Even with this thrust, EPPI continues to work towards sustaining its residential business. As an industry leader, its projects are now home to more than 1,000 homeowners and it is working on the completion of its ongoing residential projects in and outside of Metro Manila.

On its watch, some of the metro’s premier residences have been completed.

Two premium residential condominiums namely The Eton Residences Greenbelt and Eton Parkview Greenbelt grant easy access to both work and play as they are situated in the heart of the Makati central business district and in the same vicinity as the Greenbelt complex where a wide array of shopping, dining, business and leisure choices are available. The latter also offers a picturesque view of the Washington Sycip and Legaspi parks right in the comforts of the units.

Not so far from them is another center of a colorful city life. Belton Place is located just a few steps away from Ayala Avenue and Buendia, two of Makati’s main thoroughfares. This accessibility is also a convenience felt by residents of Eton Emerald Lofts who have easy access to the famous shopping centers in Ortigas and the rest of Metro Manila through commute via the MRT or through driving via EDSA and C-5.

Meanwhile, fusing the modern and the cultural are two high-rise residential towers in Manila. Eton Baypark Manila stands at the corner of Roxas Boulevard and Kalaw Streets where a unique city life can be enjoyed with magnificent front-row views of Manila Bay and Rizal Park, two of the most noteworthy national landmarks. One Archers Place, on the other hand is a prime investment opportunity because of its proximity to De La Salle University and other educational institutions along Taft Avenue and the University Belt.

EPPI also has exclusive enclaves that provide a refreshing country life right in the middle of the city. South Lake Village, the country’s first residential island lot development has a 35-hectare man-made lake that gives cooler temperatures throughout the year. It has a low lot density per island that lets residents enjoy utmost quiet and privacy at the end of a busy day. Like South Lake Village, Riverbend is embellished with lush greenery. Inspired by contemporary Asian architecture, it offers residents resort-style amenities and pristine vistas of the world around them with modern underground utilities and a future commercial strip.

EPPI’s success in the property industry has increased demand for units in its projects that incorporate innovation and prioritize strategic locations. All units in its ongoing projects have been sold out a few months after launch date. The company is in constant pursuit for bigger and better advancements, which become key considerations in the planning of future developments.

Two promising residential condominiums are rising in two busy and exciting cities. 8 Adriatico offers the best of Manila and some of the city’s tourist attractions as it is near the best shopping, dining, cultural and night life experiences, right in the middle of the country’s capital. In Makati, meanwhile, is the first residential condominium directly connected to the elevated walkways of the city’s central business district. Eton Tower Makati lets you walk from home to work, restaurants, shopping centers and many more establishments that the posh city has to offer. Also rising just steps away from the Makati CBD along Gil Puyat and Malugay Streets is First Homes Makati, a 34-storey hi-rise condominium that will provide young professionals a unique Makati lifestyle.

In Quezon City, two projects will rise in strategic and secure addresses. One Centris Place will feature topnotch amenities and green open spaces. Living here means never missing out on anything because of its proximity to dining and leisure destinations at Centris Walk in Eton Centris, as well as access to the best of Quezon City. Eton Centris is EPPI’s 12-hectare township project situated at the corner of EDSA and Quezon Avenue. The same city is home to the luxurious 68 Roces along Roces Avenue, a fully-secure modern architecture in-city enclave. 68 Roces features the Green Pathways - a grass-layered pathway that stretches along the entire neighborhood where you can walk, stroll, jog and bike, separate from vehicular traffic.

If you want your family to feel like everyday is a vacation, EPPI is currently building unique horizontal developments that feature expansive recreational facilities. TierraBela is a modern contemporary-inspired community in an 18-hectare property that allows residents to be near everything important. It features a fitness trail, refreshing parks and playgrounds among a host of other amenities for the whole family. West Wing Residences has a clubhouse with a gym, lap pool, kiddie pool, landscaped gardens, children’s playground, jogging paths, barbeque areas and a huge outdoor field for sports activities.

Additionally, The Manors, West Wing Residences and West Wing Villas that are all within the scope of North Belton Communities in Quezon City, launched under the Belton Communities brand, give off a vibe of fun and leisure, ideal for small, growing and already big families. The development of these projects includes enhanced natural lighting and ventilation, as well as exclusive lifestyle amenities like a clubhouse, swimming pool and playground, among others. A home here gives your family a multitude of opportunities to bond and treasure each other’s company.

“Eton Properties aims to provide quality developments to its target markets. Product innovation and location are some of the company’s key differentiators. As exemplified by our South Lake Village development in Sta. Rosa, we are big proponents of innovative approaches to land development. From introducing the first residential island lot development in the country in Eton City, to helping build Quezon City’s newest central business district with our Eton Centris township, from modern luxury residences to remarkable hi-rises, we bring these to more prime locations due to the extensive land holdings of the Lucio Tan group, Antonio said.

With the ongoing construction of high-rise buildings, township projects, commercial centers and offices, EPPI works towards helping provide a lifestyle enriched with experiences that will give the Filipino family the best of what life has to offer.

Eton Tower Makati is envisioned to be a mix of residential units, small office home office (SOHO) units and serviced apartments, with a 2-storey retail area that provides exciting dining and shopping options for its residents.

A majestic lobby welcomes residents and guests of The Eton Residences Greenbelt.

A premiere lifestyle destination, Centris Walk features an interesting mix of restaurants, lifestyle centers and retail stores. Iconic constellations provide a perfect backdrop for leisurely strolls, quiet dinners and exciting events.