MANILA, Philippines - Kraft Foods (Philippines) Inc. has changed its name to Mondelez Philippines Inc. (MPI). Mondelez Philippines is part of Mondelez International, a new company created following the split of Kraft Foods Limited in October 2012.
Mondelez International holds number one or two market share positions in Asia Pacific across several categories, including biscuits and chocolate and with an array of iconic brands such as Oreo biscuits, Cadbury Dairy Milk chocolates, Halls candy, and Tiger Energy biscuits.
Asia Pacific currently accounts for 15 percent of Mondelez International’s $35-billion business, with about three-quarters of its annual revenue generated in the fast-growing biscuits, chocolate and gum and candy categories.
In the country, Mondelez Philippines has also created many joyful moments with its brands Tang, Eden Cheese, Cheez Whiz and Toblerone.
“Asia Pacific is a key engine for global growth and I am incredibly proud of what we have accomplished so far in this diverse region,†said Pradeep Pant, executive vice president and president, Asia Pacific and Eastern Europe, Middle East & Africa (EEMEA), Mondelez International. “This change celebrates the creation of a global snacks powerhouse since it enables us to further strengthen our position as a leader in this market by aligning the operating model, organizational culture, structures and resources to drive efficiency and fuel growth. I have high hopes for the future success of Mondel?z International in Asia Pacific and this re-branding is just the start.â€
Sudip Mall, Mondelez Philippines general manager said: “As a growth company with nearly 75 percent of global revenues in fast-growing snacks categories, I am confident our local operation will move from strength to strength. The local team is energized and highly optimistic about our new direction and the new opportunities that are certainly on the horizon.â€
The company registration number, place of incorporation and office addresses are unchanged.