MANILA, Philippines - Philippine mangoes are now available in Austria.
The first shipment of fresh mangoes was flown directly from the Philippines to Austria and was met with overwhelming response.
The fresh mangoes arrived on April 11 through the efforts of the Philippine Embassy in Vienna.
The Philippine embassy said the fresh mangoes were sold out within 48 hours.
Orders were received from as far as the western Austrian states of Tirol and Vorarlberg, and half of the shipment was delivered to buyers outside Vienna.
The mangoes were promoted to hotels and restaurants in Vienna and Bratislava in neighboring Slovak Republic and samples were also given to AGROKOR-KONZUM, the largest food importer and distributor of food products in Croatia, Slovenia, Bosnia, Serbia and Montenegro and the greater Balkan region.
According to the Philippine Embassy, the entry of fresh Philippine mangoes directly into the Austrian market is considered a landmark achievement since Philippine food products normally enter through big distribution monopolies in other European countries.
This marketing structure makes it extremely difficult to sell food products from the Philippines in a landlocked country like Austria at competitive prices.
The Philippine Embassy worked together with the Austrian importer, Maharlika Reisevermittlung GmbH, and was provided invaluable assistance by the Department of Trade and Industry’s Bureau of Export Promotion.