Shore Solutions, Rainmaker consolidate operations

MANILA, Philippines - Two business process outsourcing (BPO) companies are set to consolidate their operations amid the strong competition in the industry that expects to book $25 billion worth of revenues in 2016.

Shore Solutions has entered into a 100-percent definitive acquisition agreement with telesales, integrated marketing services and hosted e-commerce outsourcing provider Rainmaker Asia Inc.

Shore Solutions managing director for corporate services Darcy Lalonde said streamlining the management and governance of the two companies would create a bigger and more efficient company.

Lalonde said synergies would be leveraged as these two businesses merge to provide premium outsourcing services that are tailored and customized to meet client needs, creating BPO, call center and information technology services that would speak volumes in terms of client focus, operation excellence and flexibility.

 â€œIntegrating these two businesses provides a huge upside that leverages on the Philippines as the best market in the world to provide world-class BPO, call center and IT services. The synergy really positions us to be a stronger force, allowing specific industry know-how, positioning, financial leveraging and optimization,” he said.

The combined Shore Group would have four sites with more than 1,500 seats specializing in servicing operations for companies in Australia, Asia Pacific, Europe, Canada and the US.

The addition of Rainmaker Asia has resulted in more customers ranging from Fortune 500 companies to Philippine-based conglomerates.

Lalonde said that Shore Solutions is planning to grow to more than 2,000 employees this year focusing on their key markets in Australia, the United States, Canada, Hong Kong and United Kingdom.

For his part, Shore Solutions managing director for operations Jonathan Smith said the acquisition would now allow the company to be more focused on a client-centric model, reducing the layers between working teams, shifting and consolidating groups and creating a highly dynamic and operationally driven organization.

“Combining each of the company’s distinct capabilities would mean being able to provide the best service there is — but with a difference,” Smith said.

He said the difference would primarily focus on the satisfaction of both their clients and employees.

 â€œWhile we have grown to a larger scale with the acquisition, our client focus and operational excellence remain our clear differentiators. And we are able to deliver with better governance and organizational efficiencies while meeting the specific needs of our clients,” Smith said.

Shore Solutions started as an advisory consulting business in 2005 that eventually evolved to delivering BPO and call center services in 2010 to global companies.

Lalonde said that the acquisition of Rainmaker continues to add more to the already robust local BPO industry.

“While we are not as big a BPO as some others, we will be more ‘hands-on’ and focused in partnering with our clients, delivering more dynamic value-added services that will satisfy their needs,” he said.