Phl firm makes cover of international mag

MANILA, Philippines - A member of the Philippine-based Primer Group of Companies, Primer International Management Limited (PIML) of Hong Kong is the featured cover story in the November 2012 issue of Retail Asia, a retail business magazine.

Led by managing director Mark Chim, PIML is the Primer Group’s brand management and marketing arm and oversees the distribution and licenses of over 30 brands, such as JanSport, FitFlop and Sanuk.

In an interview, Chim spoke about the company’s expansion with the growing number of brands managed, concept stores opened and licenses acquired since its incorporation in 2006.

The article illustrates that the awards and recognitions are born from hard work, a well-developed business model, fresh and innovative retail concepts, and passionate and experienced brand management team and solidly grounded on the Primer Group culture and core values of an entrepreneurial spirit, self-discipline, integrity, passion for excellence and teamwork.

Retail Asia is available in Australia/New Zealand, Brunei, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand, Vietnam and selected countries in the Middle East, Europe and America with a collective readership of 76,748.