Yehey! bullish on prospects

MANILA, Philippines - Digital marketing company Yehey! Corp. said it is headed towards sustained growth this year, mainly driven by new business from existing customers and strong advertising spending.

In a briefing, Yehey! general manager and creative officer Jay S. Arrellano said the company remains bullish on its growth prospects due to an upsurge in online and mobile ad spending in Asia.

Starting as a local web search engine several years ago, Yehey! is a now a leading digital marketing firm offering services like web design and development, web management, digital public relations and reputation management, social media marketing, digital research and digital strategy.

Yehey! builds the websites and social media pages of major corporations such as Pacual Consumer Healthcare Corp., Lactum, Enfakid and Nivea. These sites are then used as the platform to engage the respective target market of its existing customers. It also also develops marketing tools such as promotions, games, events and blogs.

Rowena Bunyi, Yehey! finance consultant, said the company registered revenues of P24 million in the first eight months of the year, already 70 percent of what it reported for the full year 2011 amounting to P7.6 million.

“We are confident that we will surpass our revenues from last year,” she said.

The company’s main objective is to help companies build great brands and engaging experiences for consumers anywhere in the digital world, Arellano said.

To increase its visibility, Yehey! is listing 278 million shares on the Philippine Stock Exchange by way of introduction on Oct. 18. The shares will have a listing price of P1 apiece.

Intro listing means a company can have its shares traded on the exchange without undertaking an initial public offering.

In 2007, Yehey!’s parent firm Vantage Equities issued 84.79 million common shares to shareholders on the basis of one Yehey! common share for every 20 Vantage common shares held.

Vantage Equities, which had a 98.85-percent stake in Yehey!, reduced its holdings to 68.35 percent after a property dividend declaration.