Power Mac Center launches CBG

MANILA, Philippines - Power Mac Center (PMC), a chain of reliable retail shops and service providers of Apple products and premium accessories in the country, launched its Corporate Business Group (CBG) recently at the Greenfield District Showroom in Mandaluyong City. This unit will focus on the growing number of corporate or institutional clients.

According to Power Mac Center marketing director Joey Alvarez: “We established a Corporate Business Group to provide clients from the corporate sector with dependable and quality support for their operations. Through this, we want to inspire innovation within this sector while providing them with end-to-end solutions through the products and services that we have.”

The corporate business unit handles IT migration/integration, iOS and mobile solutions, corporate marketing, and employee purchase program and incentives. Service level agreement (SLA) is one of the main offerings of the CBG for companies seeking to migrate/integrate their IT infrastructure into Apple’s network architecture.

Meanwhile, iOS and mobile solutions involve iPad and iPhone deployments, which may require sales force automation, mobile and office productivity, customized business apps, e-books and e-learning or digital media, and mobile reporting.

Corporate marketing, on the other hand, entails maximizing marketing impact through consumer promotions, event tie-ups, rewards and loyalty programs, online social media activities, and customer programs. Lastly, employee purchase program and incentives entail developing lifestyle partnerships, sales incentive programs, and cooperative loan programs.

The launch of the Corporate Business Group is also part of Power Mac Center’s continuing efforts to provide Apple products and services to as many sectors in the Philippines as possible.

Said Alvarez, “The group’s job description also includes pursuing more corporate or institutional clients as part of our efforts to evangelize businesses into taking advantage of the many benefits of integrating Apple technology in their operations.”

Some verticals that have availed of Power Mac Center’s corporate solutions include hotels, restaurants, and schools. The Hyatt hotel chain that, for one, lauds the versatility of the iPad for its capacity to show beautifully all the facilities of the hotel. Employees of certain companies are also given the chance to purchase Apple products through installment programs coursed through their respective employers.