Franchise show opens today

MANILA, Philippines - The Philippines will take center stage in the global franchising industry this week when the Franchise Asia Philippines 2012 (FAP 2012) opens its gates to about 500 exhibitors and over 50,000 attendees, including business experts, and trade buyers, making it the biggest, grandest and most anticipated franchising event in the world today.

The week-long event will begin with the Certified Franchise Executive (CFE) Program on July 23 and 24 at the AIM Conference Center Makati. The CFE Program is a mini-MBA professional development program designed to enhance the knowledge and skills of franchise professionals.

Festivities will then shift to the SMX Convention Center starting with the International Franchise Conference from July 25 to 26. After that, the International Franchise Expo, the biggest franchise showcase in the world today with almost 10,000 square meters in exhibit area, covering all four halls of the SMX Convention Center. It will showcase the best unlimited business opportunities ranging from established and successful brands - both local and international - to new and promising franchise concepts covering every sector at various investment levels.

About 500 exhibitors and 50,000 attendees are expected at the expo, which is also highlighted by special areas of interest, among them the PetroBusiness Pavilion, Incubation and Emerging Concepts Area, International Suppliers and Allied Services, Tindahang Pinoy: The Best of the Philippines, and many more.

Happening simultaneous with the expo are franchise seminars. 

For inquiries, visit www.franchiseasiaphl2012.com.ph and register on-line for special admission rates; or call the PFA secretariat at (02) 6870365 to 67, 09178320731, or e-mail [email protected]; call the exhibit management team Global Link MP Events at (02) 750-8588 or e-mail [email protected] for the Expo.