ALI steps up international sales campaign with 1st US office

MANILA, Philippines - Ayala Land Inc. (ALI) is stepping up its global sales campaign with the opening of a new marketing and customer service office in the United States, to be followed in Dubai, Singapore and Australia in line with its target P10-billion net income by 2014.

In a statement issued yesterday, ALI said the 40-square meter office and showroom is located at the Seasons’ MarketPlace in Milpitas, California, the group’s first retail venture in the US.

The US showroom is in adition to ALI’s satellite offices in London, Rome and Milan.

The move is aimed at addressing the housing and investment requirements of the growing number of Filipinos overseas.

“We want to grow with our kababa-yans abroad by being present in key cities around the world. But more than that, we hope to journey with them as they aspire and fulfill their dreams for their families,” said Thomas F. Mirasol, vice president of ALI and president of Ayala Land International Sales Inc.

Based on latest data from the Commission on Filipinos Overseas, an estimated 9.4 million Filipinos live and work in various parts of the globe. About three million are based in the United States.

The Bangko Sentral ng Pilipinas likewise reported an increase in OFW remittances by 7.2 percent, totalling $20 billion in 2011.

“There is a greater interest from overseas Filipinos to invest in the Philippines and we want Ayala Land to be at the forefront in addressing the housing requirements of this dynamic market segment,” Mirasol said.

The company is further widening its geographic footprint across the country through the establishment of large-scale, integrated, mixed use developments.