Ayala Malls wins top honors in the 47th Anvil Awards

MANILA, Philippines - Ayala Malls, the premier shopping and lifestyle destination, was honored with five top awards for its outstanding public relations and special events programs in the recently concluded 47th Anvil Awards ‘Gabi ngParangal’ last Feb. 24, at the Edsa, Shangri-La Hotel, Mandaluyong City.

The “Imagine” Christmas Campaign was conferred an award of excellence for redefining holiday mall experience by combining the thrill of shopping with heartwarming activities that brought Christmas magic to life.

Four Ayala Malls public relations programs also garnered awards of merit. These are: XinNian: Cebu Chinese New Year Festival, a festivity that reinforced Cebu’s position as a tourism destination in the Philippines and strengthened our culture and heritage with the participation of Chinese tourists and the Filipino-Chinese community; Mall Tradition Redefined transformed mall experience into a celebration of the Filipino’s love for music and dance through free concerts to the public.

This entertainment innovation is a pioneer in the mall industry. The Ayala Malls Merchant Rewards, the country’s first and only annual recognition program, now on its 14th year, continues to inspire and stimulate creativity and innovation among Ayala Malls merchant partners through recognizing retail leadership; and the Market! Market!: Organic Vegetable Roof Garden, a sustainability effort and CSR program that benefits shoppers with a cooler environment and reaches out to the orphaned and abandoned boys of the House of Sarang with a monthly feeding program.

Present during the awards ceremony to receive the awards was the Ayala Malls team led by Ayala Land VP and commercial business group head of operations and support services Rowena Tomeldan, together with Ayala Land AVPs for operations commercial business group Myrna Fernandez and Javi Hernandez; Joseph Reyes, general manager of Market! Market!; Lala Bautista, deputy general manager of Market! Market!; Janice Parreno, marketing manager of Ayala Center Cebu and Pivi Diaz, Ayala Land associate manager.

The Anvil Awards is a symbol of excellence and quality, a tribute bestowed by the Public Relations Society of the Philippines to companies with outstanding programs that help sustain and steer our country towards progress.