Puregold, Globe team up for mobile loading service

By opening the POS commercial load service, Globe AMAX retailers will now be able to buy prepaid credits for as low as P500 to as much as P150,000 in all checkout counters of any Puregold branch. The commercial POS loading is exclusively available to Globe AMAX dealers who are also members of Puregold’s Aling Puring (AP) program which provides free entrepreneurial trainings and seminars as well as freebies and special discounts from Puregold.

AP members are also given free Super Suki SIM that comes with special call and text rate and can be used as an AMAX SIM for business.

“Prepaid cellphone load is just as basic a need as food nowadays. With the availability of POS commercial reloading in Puregold check-out counters, we are providing our members the opportunity to shop not only for their supplies but for their loading business as well, all under one roof,” Puregold merchandising and marketing director Vincent Co said.

For his part, Globe consumer sales group head Ramon Matriano explained that with their tie-up with Puregold, Globe’s load retailers are given a simple, secure and easy way of topping-up their AMAX account. “We see this joint service from Globe and Puregold spurring an increase in micro-entrepreneurs, especially since this will expand our commercial reload channels in the communities,” he said.

To purchase prepaid load, retailers simply need to give the mobile number to the cashier at any check-out counter and indicate the desired amount of load to buy. The service provides instant virtual credit upon payment. Customers also get instant confirmation of their transaction via text, with the receipt as additional proof of purchase

As a special promotional offer, AP members who purchase their commercial load credits at Puregold check-out counters get free Aling Puring points. For every P1,500 and P3,000 commercial load purchased, the customer will get 10 and 30 Aling Puring points, respectively. Points earned are equivalent to rebates which can be redeemed and used as tender in shopping at Puregold Price Club and Puregold Extra branches.

Puregold is one of the fastest-growing hypermarket and supermarket chains in the country, with about 80 branches to date. The company expects to close 2011 with 100 stores in Luzon and 150 stores in 2013. Puregold is eyeing stores in key cities, including Davao, Rizal, Cavite, Bataan, Pangasinan, Baguio City, Ilocos Norte, Caloocan, Bulacan, Camarines Sur, Laguna, Quezon City, Legaspi City, Iloilo City, Leyte, Cebu City, Tarlac City, La Union, and Albay.

Last March, Puregold, in tandem with Globe, became the first hypermarket store in the country to introduce the point of sale (POS) loading service for personal load top-ups.