Best practices in consumer product development discussed

MANILA, Philippines - The Center for Global Best Practices will hold the premiere run of its pioneering seminar entitled “Best Practices in New Consumer Product Development and New Product Marketing”, on Sept. 2 at The Peninsula Manila, Makati City.

Successful new products are the lifeblood of every business as old products die off and current ones stagnate. If you are interested to develop or launch a new product – particularly fast moving consumer goods – and market it successfully, both locally and globally without costly trial and error, this seminar will help you greatly in understanding the best practices as well as the pitfalls to avoid.

This one-day seminar will focus on the best practices in the New Product Development Process, including the Stage Gate Process, Market Research Options specific to new products, 10 Drivers of New Product Success and much more. The program will enable you to understand the process good market research as well as understand the value of being first to market. The program will also include real life business examples and 10 principles to successfully market new products. For complete details and other seminars, log on to www.cgbp.org or call Manila (02) 842-7148/59 or 556-8968/69; Cebu (+63 32) 512-3106/ 07; Baguio (074) 423-5148.

This special program will feature marketing guru and expert practitioner, Bienvenido (Pet) S. Bautista, FICD, who successfully launched many number 1 products and top brands and recently retired as EVP and Managing Director of Universal Robina Corporation. Starting his career as a salesman, he moved on to Marketing and General Management and then acquired 40 years of experience in both Pharmaceutical and Fast Moving Consumer Goods companies both here and abroad.

He is an Agora Awardee for Excellence in Marketing Management (1994), a CEO Excel Award of Excellence in 2005 by the International Association of Business Communications, and a 2006 Executive of the year Award by the Philippine Association of Secretaries and Administration Professionals, Inc.