Bounty Fresh introduces free-range chicken product

MANILA, Philippines - Bounty Fresh, a leading chicken product line in the country, began offering its free-range chicken line called Pollo Primero as a healthy alternative for dishes made from regular dressed chickens, which Filipinos are very fond of.

Free range chickens are highly touted to be tastier, more delicious and nutritious since they are free to graze and roam around where it is exposed to sunlight. Another key factor that makes this chicken healthier and tastier is it grown longer (56 days) than regular chicken, to give ample time for the chicken to absorb the nutrients they get from the natural environment.

“Bounty Fresh wants to address the different needs and tastes of Filipino households by providing alternatives to their chicken dishes. Our free range line is also an option for the growing number of health-conscious consumers,” said Patricia Cheng, Bounty Fresh group marketing head.

Bounty Fresh is the 2nd largest poultry integrator here in the Philippines and also supplies high-quality free-range day-old chicks to backyard farmers as well as ordinary people. Free-range chicken farming is a fast rising trend in the poultry industry and the company is aggressively spearheading the growth of the free-range chicken industry here in the Philippines.

“Aside from the general consumers, we specifically target moms who are looking for a healthier alternative in serving chicken dishes for their family,” added Cheng.

Bounty Fresh, largely considered as Asia’s best chicken products, won the prestigious “Asian Livestock Industry Award 2009 and its president Tennyson Chen won the Ernst & Young ‘Entrepreneur Of The Year Award 2011’ and will represent the country to the World Entrepreneur Of The Year competition. It is the only chicken brand that is vacuum-packed and triple-washed, proof of its strict adherence to high-quality and excellence.