Globe pioneers video message service in Phl

MANILA, Philippines - Globe Telecom is pioneering the launch of video message service (VMS) in the Philippines, another breakthrough that allows users to send and receive video messages on their mobile phones.

Touted as one of the most interactive media channels available for mobile phone users today, VMS allows users to create, view, upload and share video content through their handsets. With VMS, subscribers can send and receive video messages just like text messages. It also allows users to connect with their favorite celebrities by following their video blogs and music videos, watching their video clips, or being updated with the latest happenings and events.

iPhone and Android users can enjoy the VMS application by downloading it for free from the Apple App Store or Android Market. BlackBerry and Symbian phones will be supported soon.

Enhancing the way people communicate, VMS is perfect for personal messages, allowing users to connect via video instead of text or voice messaging. Upon access of the VMS application, the VMS interactive menu will be installed on subscribers’ mobile phones, allowing them to record a video message, send or view a peer-to-peer (P2P) video, or download video clips of their favorite shows or celebrity video interviews and blogs.

To bring the innovative service closer to mobile phone users in the country, Globe has partnered with Ironroad Manila for the VMS platform and GMA New Media Inc. (NMI) for exclusive VMS content in the form of short clips of GMA TV shows and celebrity video blogs. Subscribers can also follow local and foreign video bloggers and acquire premium content offered by VMS broadcasters around the world.

As a special treat, VMS be will available for free to subscribers of My Super Surf Plan, the company’s newest unlimited postpaid data plans. Under the Globe My Super Surf Plan, VMS users can enjoy creating and sharing mobile videos on their favorite gadget until July 31, 2011. This new service is even more exciting when used with Globe’s 4G mobile network which utilizes the global standard HSPA+, allowing faster and more seamless access to various types of video content on the mobile phone.

“We are very excited to bring another innovation to our subscribers with the launch of the VMS. Through VMS, we are giving our subscribers another opportunity to enjoy their mobile phones apart from texting, calling or doing mobile Internet. With this new technology, we are strengthening the connections and bonds of every Filipino by providing them yet another exciting and innovative platform to share their precious moments with each other,” according to Joanna Africa, head for portfolio management of Globe.

Apart from the partnership, Globe will also be supporting the launch with a massive campaign that involves on-ground and experiential activities to allow subscribers to fully enjoy the VMS experience.