MANILA, Philippines - Ayala-controlled Globe Telecom said it is bullish on new and emerging opportunities for mobile phones in the country, citing pent-up demand for smartphones, increasing preference for more content, and the promising future of mobile advertising.
During the recently concluded Mobile Marketing Conference organized by the Internet and Mobile Marketing Association of the Philippines (IMMAP) and Mobile Marketing Association (MMA) Philippines, Globe president Ernest Cu revealed that the pervasiveness of mobile phones in the country continues to grow, with penetration rate likely to reach 98 percent by 2015.
“This presents an opportunity for us to produce more enriching and relevant experiences for our subscribers when they use their mobile phones. By offering the latest smartphones, developing up-to-date mobile applications, and providing more affordable data plans, we commit to raise the bar in mobile data by making usage more engaging, interactive and compelling for our subscribers,” he said.
Cu earlier announced that the company will maintain an aggressive stance in pushing mobile data usage by making it as a key business priority for 2011.
Apart from mobile data, Globe is also seeing the potential of its mobile advertising platform myRewards, myGlobe Plus, with over 1.6-million members opted-in, over 25 m-ads campaigns ran, over 400,000 unique subscribers receiving targeted advertising messages and over 450,000 rewards points awarded.
To date, the mobile advertising platform continues to attract more global brands and companies considering the mobile phone as an important medium to deliver the right messages to the right markets.
The two-day conference brought together a cross-section of powerful and cutting-edge mobile marketing strategies, industry situationer, best practices, case studies, technologies and tools that updated marketers, advertisers, SMEs, content providers, telcos and consumers on the latest industry trends, forecasts, and challenges in order to plan, develop, execute, and measure innovative mobile marketing campaigns.
It was attended by over 300 participants from the country’s top local and multinational companies, industry professionals, and key stakeholders in the mobile marketing industry.