GMA Network launches international channels in Florida

MANILA, Philippines - Filipino viewers in Central Florida counties Brevard, Flagler, Lake, Marion, Orange, Osceola, Seminole, Sumter and Volusia now have the chance to watch their favorite GMA Network programs as its partner Bright House Networks launched international channels GMA Pinoy TV and GMA Life TV last March 10.

GMA Pinoy TV is GMA’s flagship international channel which features top-rating news and public affairs shows and entertainment programs from the Kapuso Network. Initially made available in select areas since 2005, GMA Pinoy TV is fast becoming the preferred channel of Filipinos in the United States. Its projected worldwide subscriber base as of the end of 2010 totals 274,000 or 1.8 million viewers.

GMA Life TV, in turn, is the network’s second international channel which brings to spotlight the Filipino’s colorful culture through a dynamic mix of television genres - news, entertainment and lifestyle features. 

Last Feb. 28, GMA Life TV further strengthened its positioning as the only international Filipino lifestyle channel by launching a new programming which points to celebrating life as it gets better.

As of the fourth quarter of 2010, GMA Life TV had about 125,000 subscribers or about 800,000 viewers worldwide.

“We are excited that we now have the chance to reach out to Filipino-American viewers in Central Florida via Bright House Networks. We are honored to share with them our highly innovative and top-rating Kapuso programs through GMA Pinoy and GMA Life TV. We look forward to a successful partnership with Bright House Networks in serving the Filipino-American community in this part of the US,” GMA International vice president and operations head Joseph Francia said.

Meanwhile, Bright House Networks is also one in GMA Network’s excitement to bring GMA Pinoy TV and GMA Life TV programs to Central Florida. “Bright House Networks is pleased to offer GMA Networks’ programming to our customers,” Bright House EVP of cable operations Kevin Hyman said.

He added that GMA’s award-winning news and public affairs offerings are extremely popular with their Filipino viewers.

Bright House is the sixth largest owner and operator of cable systems in the US and the second largest in Florida with technologically advanced systems located in five states including Florida, Alabama, Indiana, Michigan and California. It serves more than 2.4 million customers who subscribe to one or more of its video, high-speed data and voice services.

The company also offers a full suite of phone, Internet, Ethernet, and cable television services to businesses of all sizes. Bright House Media Strategies, the advertising arm of Bright House Networks, offers businesses advanced targeted advertising solutions. 

Bright House Networks also owns and operates exclusive local news and sports channels in its Florida markets.