Yell Adworks names Manila GM

MANILA, Philippines - Yell Adworks, one of the leading international providers of multimedia advertising, appointed recently Sherwin Que as general manager for its newly established branch in the country. Que joined the BPO industry in 2003 after a successful five-year career in banking and finance. He has vast management experience ranging from Fortune 500 companies to business process outsourcing start-ups, demonstrating bottom line accomplishments in general management, operational excellence, business development and planning, workforce management, financial analysis, and information technology. Yell Adworks, which holds its Philippine offices at the E-Commerce Plaza building in the bustling business district of Eastwood City in Quezon City, is part of the Yell Group that operates an international directories business that began in 1979. Today, it has expanded to creating multimedia products for the web or even mobile devices.