CEB reaps international, domestic awards

MANILA, Philippines - Cebu Pacific, the Philippines largest national flag-carrier, bagged the Budgie$ Friendliest LCC Award at the Low Cost Airlines World Asia-Pacific Conference held in Singapore recently, besting other contenders Air Arabia, Air Asia, Jetstar Asia, SpiceJet and Spring Airlines.

Voted on by aviation industry professionals and LCC executives in the Asia-Pacific region, the Friendliest LCC Award recognizes the low-cost carrier with the low fares and overall great service.

“The airline has always been renowned for delivering a very Filipino brand of hospitality, and a very Cebu Pacific brand of fun. Passengers not only enjoy our trademark low fares, but also our convenient travel products, payment center options and extensive flight network,” said CEB vice president for Marketing and Distribution Candice Iyog.

“CEB is also the only carrier offering fun games on board, so our guests not only reach their destinations safely and on time, but they also have fun getting there. We have heard a lot of positive feedback from first-time fliers, groups of friends and family members because of our games,” she said.

CEB also won an Anvil Award of Excellence at the 46th Anvil Awards last Feb. 18, 2011, for the Cebu Pacific Media Backpacker’s Challenge.

“We are also very happy that our Facebook and Twitter accounts have more than 100,000 fans and followers each, surpassing other low-cost carriers in Asia. CEB encourages passengers to be a fan or follower to be the first to know Cebu Pacific’s seat sales and promos,” said Iyog.

As of Feb. 22, 11:30a.m., CEB’s Cebupacificair Twitter account has 109,569 followers, more than AirAsia’s 106,885 followers. The airline also has 118,099 Facebook fans, and launched its own YouTube channel last week via www.youtube.com/user/Cebupacificair.

CEB currently operates the youngest aircraft fleet in the Philippines with 10 Airbus A319, 15 Airbus A320 and 8 ATR-72 500 aircraft. By the end of 2011, CEB will be operating a fleet of 37 aircraft – with an average age of less than 2.5 years – one of the most modern aircraft fleets in the world. Between 2012 and 2014, Cebu Pacific will take an additional 16 Airbus A320 aircraft.