Globe Business eyes bigger slice of SME market via Negostar

MANILA, Philippines -  The micro, small and medium enterprises, which make up 99.6 percent of businesses operating in the Philippines, show huge potential in terms of employment and support to the economy.

Thus, Globe, through its Globe Business unit, has set its sights on the small and medium enterprises (SME) realizing the importance of this sector in the business landscape, and hopes to grow its market share.

In February 2010, it introduced its SME initiative called Globe Negostar which received positive feedback in the market. Following the success of this model, Globe Business launches a more aggressive Globe Negostar for 2011.

Globe Negostar is focused on advancing the growth of SMEs using business innovations that address their specific needs. As a caravan that brought together SMEs in key cities nationwide, Globe Negostar showcased affordable, easy-to-use and relevant ICT solutions that enable them to achieve cost efficiency and increase productivity.

“As we continue to bring Globe Negostar to entrepreneurs this year and strengthen our SME advocacy, our focus remains on helping their businesses flourish and expand using the right business innovations and communication technology for their needs,” said Manny Aligada, head of corporate and SME segments at Globe Business.

“Last year we held several Globe Negostar fairs across the country and this year we will do even more by holding these forums simultaneously in several key areas and further growing our SME customer base nationwide,” he added.  

Globe Business offers various solutions and tools especially for SMEs through its Account Managers and the Globe Stores. Through the Globe Negostar forums, it brings and demonstrates these business innovations to entrepreneurs from all over the country.

Globe Negostar kicks off in seven cities today as the company marks the beginning of its aggressive rollout in the SME market this year to maintain its foothold.

The Globe Negostar venues are Oasis Country Resort in San Fernando City, La Union, Fortune Hongkong Seafood Restaurant in San Fernando City, Pampanga, Edsa Shangri-La Manila, Makati Shangri-La Manila, The Lake Hotel in Tagaytay City, Cavite, City Sports Club Cebu in Cebu City and Apo View Hotel in Davao City.  

As it celebrates a successful year, Globe Negostar will have special offers and incentives for SMEs attending the forums. SMEs can get the latest Apple devices and the newest mobile phones at the Globe Negostar forums.

Globe Negostar deals such as the most affordable Globe Broadband and laptop bundles, and the unlimited Business Plus combos, Biz Talk packages, and Biz Landline tack-ons are available for all SMEs nationwide.

Biz Laptop combo combines a Neo 3353 laptop with various broadband plans like Tattoo Plan 499, WiMAX 1 Mbps, and Biz Broadband Bundles up to 3 Mbps.

Business Plus is the customizable postpaid plan that enables business customers to choose the mobile services that best suit them and pay only for what they need. It comes with a variety of tack-on services such as unlimited call, texts, mobile browsing and Business Loop, as well as DUO and SUPERDUO.

Biz Talk offers unlimited Globe and TM calls with free Nokia phones at very affordable monthly rates. Biz Landline allows unlimited mobile calling to Globe and TM.

As it renews its commitment to help SMEs grow, Globe Business hopes to reach out to more SMEs this year as it holds series of Globe Negostar forums across the country. It will also have several mini-Globe Negostar sessions where SMEs can consult its Account Managers on their specific needs.

Experience the benefits of having business innovations to support your operations. Consult our Globe Business account managers, visit the Globe Stores, call the Globe Business Hotline +632 730-1288 or log on to www.globe.com.ph/negostar today to find out more.