International food, beverage expo set Mar 31 at WTC

MANILA, Philippines - Trade Advertising Exhibitions & Conventions International Inc. (Tradecon Inc.) will stage the Philippine International Food & Beverage Expo 2011 (PIFBEX 2011) at the World Trade Center-Manila on March 31 to April 2.

Tradecon Inc. president Mildred B. Caballero said the three-day event will bring together food and beverage industry players and professionals from all over the Philippines and the world to interact, transact and explore unlimited business opportunities among themselves.

Caballero said PIFBEX 2011 aims to open the gateway to further trade expansion and reach by offering innovative business opportunities to decision makers and new potential customers on the latest machinery, equipment and technology related to food processing, handling and packaging.

“PIFBEX 2011 is ready to accommodate over 500 local and international exhibitors who will titillate their visitors with their trusted products and quality service,” she added.

With hundreds of exhibits already committed, PIFBEX 2011 targets some 18,000 trade buyers and visitors to the fair that will showcase about anything and everything on food and beverage as well as food franchising and business systems.

PIFBEX 2011 has three sub-located events, the “Create Food 2011” consisting of Ingredients; Bakery & Confectionery; Food Processing & Packaging; the “Food & Hospitality 2011 consisting of Food & Beverages – Food Products; Beverage Products; Organic/Health Foods; Retail & Hospitality Equipment – Restaurant, Hotel & Catering Equipments, Supplies and Services; Technology Equipment; Trade Franchise, Consultancy, Specialist Skill Training Program of Food & Drink Processing and Preserving; and the “Wine, Spirits & Cocktails 2011.” Event highlight includes the Dessert Making Competition and Cocktail Competition.

“PIFBEX 2011 envisions the very best of International Food & Beverage in the ever changing demand of the industry and meeting new needs in the global market,” Caballero said.

For more information, call Tradecon Inc. at 395-5137; 395-5009 or send e-mail at [email protected] or visit the event website at www.pifbex.com.