Tourism sector seminar slated at PICC

MANILA, Philippines – In an effort to move the tourism sector forward, Canadian Tourism and Hospitality Institute (CTHI) president Samie Lim announced that the “8 Pillars of Growth Strategy” seminar, which is organized by CTHI and is slated on Dec. 2 at the Philippine International Convention Center (PICC), will offer a free slot for association leaders of the Philippine tourism industry. 

Lim believes that attending the said seminar is a step in the right direction as the tourism sector reels from discouraging incidents like the Manila hostage-taking fiasco, the recent travel advisories and the re-branding row. He said: “There is a dynamic global tourism industry out there that continues to churn out opportunities for all of us. That is why we can’t afford to be bogged down by these incidents. We have to move forward, and, at the same time, improve our skills so that we can keep up with the rest of our ASEAN neighbors. After all, according to Steven Covey, continuous self-improvement is a trait of a highly effective person, or in this case, sector.”   

Facilitating the seminar is marketing guru and multi-award winner Josiah Go, who will reveal the latest secrets on maximizing profits for businesses – specifically those in tourism and hospitality enterprises. The topics of the “8 Pillars of Growth Strategy Seminar” are as follows: Attracting new users; increasing usage; increasing retention; improving sales mix; selling at a premium; switching brands in your favor; reducing costs; and, increasing asset utilization. To register and to get more details contact Rhea at telephone numbers: 470-9208 or 638-8378, or email: [email protected]

For each topic, Go will present local and international case studies on how various enterprises implemented innovations to increase profits.

The ‘8 Pillars of Growth Strategy’ seminar will guide participants in learning the what’s, how’s and why’s of the rapidly changing and ever competitive tourism sector. The speaker, who is also an author of 12 best-selling marketing books and an Agora awardee, will disclose the four new types of users in today’s market; the four tasks of marketing and many other helpful tips on raising the Philippine tourism industry to the next level.

This must-attend event is presented by CTHI with the support of PLDT SME Nation, Duty Free Philippines, Cebu Pacific, Asia Brewery, San Miguel Corp. and Primer Group of Companies; and in cooperation with Philippine Chamber of Commerce and Industry, Philippine Franchise Association, Philippine Retailers Association and the Management Association of the Philippines. The media partners of the said event are Manila Bulletin, The Philippine Star, Philippine Daily Inquirer, GMA Network, BusinessWorld, BusinessMirror and Panay News. 

CTHI, a premier source of highly-trained tourism and hospitality staff for the world’s top tourism enterprises, is a two-time Canadian Business Excellence awardee and has earned the highest five-star level program endorsement from the Canadian Institute of Travel Counsellors. Based in Vancouver, Canada, it recently established its first franchise here in Manila.