Toyota posts highest sales in October

MANILA, Philippines - Toyota Motor Philippines (TMP), the largest auto manufacturer in the country, recorded its best sales ever in October, selling 5,352 units and cornering 37 percent of the local auto market sahre.

In a statement, TMP said that October is not only their best month this year in terms of sale but also this is the highest monthly sales record since it began its operations in 1988.

“While we are absolutely pleased with every sales milestone achieved by Toyota, we shall continue to pursue our top goal of providing quality, reliable and durable vehicles built with careful consideration of every customer’s needs,” TMP executive vice president Yuji Goto said.

In the passenger car category, Toyota captured 40.4 percent share with 2,050 units sold. This is attributed to the strong sales performance of the Vios, Altis and Camry models, each grabbing the top spot in their respective segments.

Leading the passenger car line-up is the locally manufactured Vios, having achieved 1,489 units sold with an astounding 53.2 percent share of the sub-compact segment. To date, the Vios remains as the country’s bestselling vehicle in the country.

For the commercial vehicle category, the company sold 9,169 units, garnering 35.7 percent share of total commercial vehicle market. For the month of October, the Innova was the second bestselling vehicle in the market with total sales of 1,096 units.

In October, Toyota registered the highest passenger car sales since the financial crisis of 1997. Likewise, it has already surpassed its 2009 sales level of 46,193 units registering the highest Toyota year-to-date sales since the start of its operations.

Based on the results of the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), total year to date sales reached 141,218 units, with 33 percent year-on-year growth. Toyota continues to lead the automotive arena with year to date sales of 46,633 units or a 33 percent market share. Completely knocked down (CKD) models Vios and Innova bested other vehicles as the consumer choice after bagging the top two spots in the market.