ALI, Puregold ink lease for Fairview property

MANILA, Philippines - Real estate developer Ayala Land Inc. (ALI) and Ellimac Prime Holdings Inc (EPHI) of the Puregold and S&R chain recently signed a long-term lease agreement for a six-hec-tare property along Quirino Highway in Fairview, Quezon City.

The site presents a good opportunity for both groups to tap a large market base of residents in northern Quezon City and nearby communities, as evidenced by the numerous residential and commercial constructions ongoing in the area.

On the site, a commercial center will be developed by ALI’s Ayala Malls division, in the league of its awardwinning developments that include Glorietta, Greenbelt, Alabang Town Center, Ayala Center Cebu, Bonifacio High Street and Trinoma,. Given ALI’s proven track record in creating world-class commercial developments, the planned mall promises to be another distinctive and modern shopping, dining and entertainment destination.

Puregold and S&R are leading players in the wholesale and retail chain business with over 55 outlets in the country. The group has adopted an aggressive expansion program that aims to strengthen their offerings for existing markets and new ones.

Puregold recently openedbranches in Subic, North Commonwealth and Mindanao Avenue and is currently constructing its Alabang store. S&R will open a much-awaited outlet in Cebu this October.

The Puregold and S&R Group will bring with them their broad loyal customer base and expertise in merchandising and partner with Ayala Malls, whose cutting-edge design and flair will deliver another unique and rewarding shopping experience.

The Fairview project will be the next significant development of Ayala Malls in Quezon City after Trinoma. The construction of Glorietta Redevelopment and Abreeza Mall in Davao is currently underway.