FitFlop bags design excellence award

MANILA, Philippines - Award-winning fashion trend-spotter Footwear Plus magazine recently named FitFlop, a leading functional footwear brand, as the overall winner of its 2009 Plus Award for Design Excellence in the Wellness Category.

Nominated and voted on by renowned footwear retailers and manufacturers around the globe, the Footwear Plus Awards is a prestigious accolade that recognizes industry players’ key roles in the continuous development of fashion-forward and functional consumer footwear products in various categories.

FitFlop‘s unique revolutionary footwear design credentials, notably its technologically-innovative Microwobbleboard technology, earned the votes that toppled other wellness’ category nominees MBT, Earth and Skechers Shape Ups. Bio-mechanically engineered to give leg muscles safe and effortless workout, FitFlop’s scientifically proven physical benefits include improved body posture, enhanced muscle tone and activity, and relief from various bodily strains such as plantar fascitis, heel spurs, chronic back pain, sciatica, osteoarthritis, RLS (restless leg syndrome), scoliosis and degenerative disc disease.

“Being awarded by Footwear Plus, which is the leading B-2-B fashion publication for the footwear industry in the US, is definitely a remarkable feat for FitFlop as it further strengthens the brand’s unequalled pasison for utmost foot health and conmfort,” said Melody Nubla, brand manager of FitFlop.