TCL sees 2-digit sales hike for high-end products

MANILA, Philippines - For the past 10 years, TCL Sun Inc., the local distributor of cutting-edge home entertainment technology into the Philippines, has rapidly redefined the TV viewing landscape of Asia’s “emerging market.”

As it embraces the positive business prospects for the current year, TCL Sun is all set in achieving its double sales target for its high-end product lines. Apart from initiating vital internal system developments such as the adaptation of SAP for real-time decision-making information, the company is currently carrying out efficient distribution through a centralized system that directly connects from China to Cebu and caters to 23 accredited Metro Manila and 41 provincial dealers. TCL Sun is also exclusively keen on maintaining the increasing consumer confidence in TCL as a foremost electronics and home entertainment brand of China by launching more cost-efficient product lines in the months to come.

Being the first Asian brand that dared leap into the global electronics scene despite fierce competition with popular mainstream brands, TCL Sun Inc. re-oriented towards a more aggressive local business operations plan by focusing into the brand’s selling point which is its world-class technological sophistication.