Toyota hits 600,000-unit sales milestone

MANILA, Philippines - Toyota Motor Philippines (TMP) announced Monday that its cumulative sales in the Philippines have reached 600,000 units as of December last year.

“While this remarkable feat is made possible by cooperative efforts of the entire Toyota network, we are most grateful to the 600,000th Toyota customers for their trust and loyalty for the brand. We will continue our pursuit of improving our processes to deliver the best for our customers.” Raymond Rodriquez, TMP’s first vice president for Vehicle Sales Operations said in a statement.

The firm reached the milestone last Dec. 7. TMP started operating in the country in 1988. TMP is the first car manufacturer in the Philippine automotive industry to bag this achievement.

For 21 years of being in the industry, TMP remained consistently focused on catering to diverse needs of Filipino consumers. It offers an extensive model line-up of 14 vehicles distributed to 27 dealer outlets nationwide.

TMP said that the 600,000th unit sales milestone is a testament of Toyota’s favorable position in the market owing to the respect and confidence of customers in the brand. They said this drives Toyota to keep moving forward in developing innovative technologies not only to address the changing needs of customers but also to further contribute to the development of the Philippine automotive industry.