MANILA, Philippines - Trade, Advertising, Exhibitions & Conventions International, Inc. (Tradecon, Inc.) will stage its 3rd Philippine International Food and Beverage Expo (PIFBEX 2010) on March 4-6 at the World Trade Center in Pasay City. Tradecon, Inc. president Mildred B. Caballero said the three-day event will bring together food and beverage industry players and professionals from all over the Philippines and the world to interact, transact and explore unlimited business opportunities among themselves. “The expo will feature programs and activities that offer a timely opportunity to create consumer awareness on news developments on food and beverages and directly promote them in the market and among shoppers, inspired food buyers and enthusiasts,” Caballero said. Among the highlights of PIFBEX 2010 is dessert making competition with the theme “Filipino Desserts” which will be participated in by interested students from different culinary schools in the country,” Caballero emphasized. PIFBEX 2010 targets over 18,000 trade buyers and guests who are expected to the fair that will showcase everything on food and beverages as well as food franchising and business systems. For inquiries, call 482-5318, 395-5009 or e-mail us at tradecom.inc@gmail.com or visit the event website at www.pifbex.com.