MANILA, Philippines - Ford Philippines reported yesterday that sales hit an all time high in December because of new product line-ups and a strong sales force.
In a statement, Ford said that they sold 1,071 units last month, the first time they broke the thousand-unit mark in a single month.
”Our completely refreshed Ford product line-up at showrooms has defied expectations throughout 2009 with the Ford Everest, Escape and Ranger leading the way and driving tremendous growth for the brand and our dealers,” Ford Philippines president Rick Baker said. “Our performance reflects that our Filipino customers continue to appreciate Ford’s efforts to produce vehicles they want and value,” he added.
Ford said the December retail sales expanded by 58 percent compared with a year ago level. Ford said their best sellers were Ford Everest, Ford Focus, Ford Escape, Ford Ranger, Mazda 3, and the newly launched Mazda CX-7.
Meanwhile, sales for the last quarter reflected a 38-percent increase when compared to the same period in 2008. Ford sold 2,703 vehicles during the last quarter of 2009 versus 1,962 vehicles for the same period in 2008.
Sales of Ford vehicles likewise surpassed a record previously set in 2004 for full year sales. In 2009, a total of 6,142 Ford vehicles were sold, compared to 5,730 units in 2008.
Ford Everest posted two monthly sales records in 2009. Sales of Everest in June 2009 reached 324 units, marking the Ford’s highest single month sale for any nameplate since the company started local operations over a decade ago. December sales of Ford Everest was even better at 336 units.
The Ford Ranger posted record monthly sales in December 2009, closing the year with its highest fiscal year sales ever. The December retail sales of the Ford Ranger totaled to 173 units, with full year sales amounting to 1,255 units.